Work with me
Business strategy meets founder psychology.
You've spent years learning how to build a business that works. But somewhere along the way, you may have left parts of yourself behind.
Not because those things don't matter to you, but because you've learned to prioritise what works over what comes naturally.
I work with established, ambitious, introspective founders to bring those qualities into their business strategy, without sacrificing commercial success.
My approach
Most business coaching starts with the business.
My work starts with you, then brings what we find into your strategy.
Identify the strengths, gifts, motivations and ways of working that are most natural to you.
Examine your role, offers, delivery, marketing and growth strategy to identify opportunities for a better fit.
Explore strategic changes that make better use of your nature while protecting what already works.
My role is to provide psychological insight and strategic direction, not to manage the day-to-day implementation.
Ways to work together
75 minutes · £350
A private strategy session for established founders facing a difficult business decision, questioning their direction or looking for a fresh perspective.
We'll explore your challenge through the lens of your strengths and business strategy, so you leave with clearer options and a practical direction.
Periodic · First access by email
Periodic experiences for founders who want to bring more of their creativity, intuition and natural strengths into the way they build and grow.
Expect psychological insight, strategic exploration and space to rethink what's possible for your business.
About me
I'm a psychologist with a PhD in Sport and Exercise Psychology, a former six-figure business owner and a strategist who's worked alongside successful entrepreneurs.
I bring psychological insight and commercial experience together to help founders see possibilities they might otherwise overlook.